Author: กองบรรณาธิการ

For business operation, nowadays trademarks are used as business symbol to convey to the consumers to recognize the products, origin of products and the owner of products. As times go by, trademarks are widely used for other interests. They are used to communicate the image or the value of business organizations who are the owners of such trademarks as well as communicate status and taste of the consumers who use those trademark products or services. World Intellectual Property Organization has placed the importance of trademarks in playing a significant role in macroeconomics to show the origin and technology for consumers’ creditability. In addition, trademarks play an important role as marketing strategies of business organizations, for example, the use of trademark in promotional advertising and hinder an effort of unfair competitions, market shares expansion and maintenance, product differentiation, new product launch, […]